Methodology

Nearby SG models Singapore discovery as a graph of neighbourhoods, categories, places, and guides. Each public URL gets unique title and description metadata, a self-referencing canonical, and page-type JSON-LD.

• Neighbourhood hubs — 1,500+ word orientation, CollectionPage + ItemList + BreadcrumbList.
• Category hubs — intent sections and curated place lists for cafes, hawker, clinics, tuition, family, late-night.
• Places — LocalBusiness schema with address, postal, MRT, hours, price band; 600–1,200+ words of unique copy. Seed/sample until verified.
• Guides — answer-first block + FAQ; Article + FAQPage schema for AEO.

URLs never encode latitude/longitude. Discovery is slug- and neighbourhood-based so pages stay shareable and indexable. Production requires DNS control of nearby.sg, Search Console verification, and a content refresh cadence to replace illustrative venues.